# Customer metafield

> The values of `customer-metafield`.

Status: Ready (Smootify 2.0)  
URL: https://www.smootify.io/docs/reference/attributes/customer-metafield  
Updated: 2026-10-13

## At a glance

In the Shopify admin, under Settings › Custom data › Customers:

- **Shown on the page.** A definition such as Loyalty level, `custom.loyalty_level`, Single line text, with **Customer accounts access** set to **Read**. `customer-metafield="loyalty_level"` shows its value, such as Gold.
- **Edited by the customer.** A definition such as Shoe size, `custom.shoe_size`, Integer, with **Customer accounts access** set to **Read and write**. A field named `shoe_size` in `customer-metafields-editor` shows and saves it, such as 38.

Without customer accounts access the value stays empty, and the editor saves only with Read and write.

More in [the guide](https://www.smootify.io/docs/build/customer-data).

## Where it can go

- **Anywhere** on the page.
- On text, rich, container, link, a real `<button>` (a Webflow Button is a link, a Form Button an input), image, video.

## Values

| Attribute and value | What it is | Notes |
|---|---|---|
| `customer-metafield="key"` | Customer value | — |
| `company-metafield="key"` | Company value | — |
| `namespace="custom"` | Namespace | on any; with [customer-metafield], [company-metafield] |
| `property="--metafield-color"` | Color variable | on any; with [customer-metafield], [company-metafield] |
| `data-attr="href"` | Into an attribute | on any; with [customer-metafield], [company-metafield] |
| `separator=", "` | List separator | Used as written, spaces included: a comma and a space joins with a comma and a space; on any; with [customer-metafield], [company-metafield] |
| `data-digits="2"` | Decimal digits | on any; with [customer-metafield], [company-metafield] |
| `data-path="items.0.name"` | JSON path | on any; with [customer-metafield], [company-metafield] |