# Customer

> The values of `customer`.

Status: Ready (Smootify 2.0)  
URL: https://www.smootify.io/docs/reference/attributes/customer  
Updated: 2026-10-13

## Where it can go

- **Anywhere** on the page.
- On text.

## Values

| Attribute and value | What it is | Notes |
|---|---|---|
| `customer="first-name"` | First name | also read as firstName |
| `customer="last-name"` | Last name | also read as lastName |
| `customer="display-name"` | Display name | also read as displayName |
| `customer="email"` | Email | A link becomes mailto:; on text, link |
| `customer="phone"` | Phone | A link becomes tel:; on text, link |
| `customer="defaultAddress"` | Default address | — |
| `customer="tags"` | Tags | One copy per tag; on text |
| `company="name"` | Company name | Removed without a company |
| `exclude="tag,other tag"` | Leave out | A comma list; spaces around the values are ignored; on text, link; with [customer=“tags”] |