# When the value is missing

> The values of `data-fallback`.

Status: Ready (Smootify 2.0)  
URL: https://www.smootify.io/docs/reference/attributes/fallback  
Updated: 2026-10-13

## Where it can go

- **Anywhere** on the page.

## Values

| Attribute and value | What it is | Notes |
|---|---|---|
| `data-fallback="there"` | Fallback text | Shown when the value is missing, instead of an empty or removed element: Hi, there; on any; with [product], [variant], [customer], [company], [order], [line-item], [subscription], [address], [cart], [cart-item], [metafield], [variant-metafield], [customer-metafield], [company-metafield], [form-value], [configurator-price], [configurator-formula] |